Category: Fashion and Lifestyle News

Why did Adidas dump Kanye West?

Adidas decided to end their partnership with Kanye West due to a series of controversial statements he made that didn't align with the brand's values. Kanye's unpredictable behavior was also a contributing factor, causing Adidas to question if his association was beneficial for their image. The company aims for inclusivity and positive representation, which was compromised by Kanye's remarks. It was a tough decision, but Adidas chose their brand's integrity over the buzz Kanye brought. This move shows that Adidas is committed to standing by their principles, even when it means parting ways with big names.